80/20 RFM Analysis for Ecommerce
Basic reports FREE for qualified merchants
Premium reports start at $2,500
Schedule a call to learn more
Questions Your 80/20 RFM Analysis Will Answer
- Who are your best customers?
- Who are your most loyal customers?
- Who are your most promising customers in terms of lifetime value?
- Which latent customers should you invest in reactivating?
- Which customers are you at risk of losing?
- Which lost customers should you stop paying attention to?
- Which group of customers is most likely to respond to your current campaign?
- Are you acquiring more top customers over time compared to low-quality customers?
- How is the quality of your customer acquisition over time?
- What do your best customers look like in comparison to the rest of your customer base?
- What is the general health of your customer base?
Reports Included in Your 80/20 RFM Analysis
RFM Analysis
- Recency - when did a customer last purchase?
- Frequency - how often do they purchase?
- Monetary - how much do they spend?
Top Customer Analysis
- Isolate the top 1%, 5%, 10% and 20% of customers
- Cross-examine those groups across criteria like order value, days between orders and more
- Create actionable list segments for HubSpot workflows
Storewide Cohort Analysis
- Examines the quality, against established benchmarks, of all customers acquired in a specific timeframe
- Measured in monthly and yearly time increments
Customer Segment Cohort Analysis
- Examines the quality, against established benchmarks, of customers within their defined segments acquired in a specific timeframe
- Measured in monthly and yearly time increments
Delivery of your 80/20 RFM ANalysis
Once completed, Unific will send you a file containing:
- the raw data used in the analysis
- a spreadsheet with all of tables generated by our analytics team
- a formatted document detailing the key insights and findings within the various analysis, as well as our strategic recommendations for growth
In addition, you (and your team) will meet with a Unific expert to review all of the deliverables.
A "Big 4" consulting firm might charge $25,000 or more for a similar one-time analysis, but because we've worked with so many aspiring brands and have built a scalable process for 80/20 RFM analysis, our project cost starts at $2,500. Ready to get started? Schedule a call with us today.
Want to learn more?
Schedule a time to meet with Unific and see how data-driven ecommerce marketing accelerates growth!
This site is protected by reCAPTCHA & the Google Privacy Policy & Terms apply.
Use our booking tool to pick the time that works best.