It is getting harder and harder for small online retailers to compete. In a world dominated by Amazon, if you are competing on price, you’re in a race to the bottom and Amazon will win.
There must be something that sets you apart. Something that Amazon cannot replicate – a unique selling proposition (USP).
Your USP must be unmistakable. Woven into your online store and communicated via every touch point with your prospects and customers.
One of your first areas of focus should be your method of turning an anonymous visitor into a lead, a lead into a known prospect and a known prospect into your customer.
You can do this through an automated New Welcome Series.
If you go to 10 small online retailer websites, I can almost guarantee that 70% of them will have nothing more than a hard-to-find “sign up for our newsletter” form. The other 30% will have a popup form.
Of the 30% with the popup form, two out of three will have just a single welcome email. That leaves one company out of ten with a multi-step Welcome Series.
With traffic being harder and harder to come by, you better be doing a better job at capturing leads on your website. It’s a low-hanging fruit.