The Ultimate New Lead Welcome Series for Small Online Retailers

It is getting harder and harder for small online retailers to compete. In a world dominated by Amazon, if you are competing on price, you’re in a race to the bottom and Amazon will win.

There must be something that sets you apart. Something that Amazon cannot replicate –  a unique selling proposition (USP).

Your USP must be unmistakable. Woven into your online store and communicated via every touch point with your prospects and customers.

One of your first areas of focus should be your method of turning an anonymous visitor into a lead, a lead into a known prospect and a known prospect into your customer.

You can do this through an automated New Welcome Series.

If you go to 10 small online retailer websites, I can almost guarantee that 70% of them will have nothing more than a hard-to-find “sign up for our newsletter” form. The other 30% will have a popup form.

Of the 30% with the popup form, two out of three will have just a single welcome email. That leaves one company out of ten with a multi-step Welcome Series.

With traffic being harder and harder to come by, you better be doing a better job at capturing leads on your website. It’s a low-hanging fruit.

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Popup Lead Generation Campaign Results in a 23.9% Conversion Rate and $20,134 in Revenue

When we put marketing automation in place for a small online retailer that has done little more than send out email newsletters in the past, the results can often-times be staggering.

We started working with one particular client a few months ago. The project started with getting all of her historical data (customers, orders and products) out of her shopping cart and into Infusionsoft. In Part 2, I’ll explain how we then conducted an 80/20 analysis and put a reengagement campaign in place. For now, I’ll focus on our popup lead generation campaign.

Our approach is to always go after the low-hanging fruit first. We want to put campaigns in place that will to bring cash into the company as quickly as possible.

At the very least, we want the initial campaigns to pay for our implementation services, Infusionsoft and the Revenue Conduit integration between the shopping cart and Infusionsoft. Even more so, we want the initial campaigns to provide a quick ROI. For most small online retailers, there’s enough low-hanging fruit to bring in enough cash to move the needle and be meaningful.

Popups – love ‘em or hate ‘em, but they actually work.

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Lean Marketing – Get More Customers With Less Time and Money

staples-easy-buttonAutomating lifecycle marketing takes time. It takes effort.

You will never be done because it’s a journey and there will always be room for improvement.

Dramatic improvement at first and then incremental improvements over time.

To fully automate your lifecycle marketing, you have to create lead magnets, and write content for emails, landing pages and thank you pages.

You have to write emails that will welcome your new customers and start building a relationship with them.

You will need to write content that reengages your customers when they stop buying.

And you will need to write other emails for countless other lifecycle marketing opportunities.

The promise of lifecycle marketing is that you can deliver the right message to the right person at the right time, automatically.

And guess what? You just don’t know what will work until you try and test. Read more

How to Use LeadPages.net with Magento

One of the best ways to grow your online store is by sending traffic to a landing page and capturing leads.

LeadPages.net is growing like gangbusters and for good reason.

If you want to build high-converting, good-looking landing pages without a lot of work and expense, LeadPages.net is your best bet.

But, if you run your online store on Magento, using LeadPages.net is not an obvious choice.

Take a look at the video to see how it’s done.

If you want the code we used to update the layout, please click here and we will send it to you right away!

Hat Tip to our good friend Gareth Everson of 8 Success Drivers for turning us on to LeadPages!

PopUp Domination & Magento Updates

PopUp-Domination-Logo-Full-200Love ‘em or hate ‘em — popups work and they work well.

The second step in Lifecycle Marketing for online stores is capturing leads.

All the time, energy and money you spend on paid search, search engine optimization and social media will be for naught if you’re not effectively capturing leads.

PopUp Domination has been around for awhile. We like it and recommend that online stores use it.

Over the years, though, PopUp Domination has been a bit stagnant.

That changed with their most recent update.

5 major improvements were made, including a more intelligent ad blocker bypass and the ability to choose where your popup appears (center, bottom right, top left).

You can also remove or change the color of the popup background, and tweak the opacity as well.

A great plugin just got better.