Entries by kat

Site Optimization – the Footer

It is often believed that customers do not scroll all the way to the bottom of pages on ecommerce home pages and heat maps show this to be true. So it is assumed that customers don’t look at the footer and many companies worry less about the footer than they should. In actuality, the footer […]

Site Optimization: Navigation

These days, we all shop online, and we all know that the most important and sometimes frustrating part of the shopping experience is finding exactly what we are looking for. Most of us rely on the site navigation to be the most organized and efficient way of purchasing the item we are looking for, but […]

Segmenting Customers

There are several applications, platforms and integrations that allow you, as a retailer, to market to your target audiences by segmenting them based on purchase history, browsing behavior, or demographics. Once you have identified your various target audiences, segmentation is an easy way to appeal to them on a personal level in such a way […]

Order Confirmation Best Practices

We often see designers and marketers focus their efforts on newsletters and sales blasts rather than transactional emails. This is often due to limitations within their shopping carts, and sometimes due to a lack of time. As we have discussed, transactional emails are a missed opportunity and it all begins with the order confirmation. To […]

Reviewing Real Order Confirmations

Now that we have now spent some time thinking about transactional emails, you may be thinking to yourself, “is there really a missed opportunity here?” Or maybe you are thinking that most order confirmation emails look pretty good. In today’s post, we will be discussing some real examples of order confirmations in various industries to […]

The Various Types of Transactional Emails

As consumers, we are all familiar with the emails that are sent to us following a purchase online. Typically you will first receive an email confirming your order with the items listed, as well as the tax, shipping a total you paid. These emails usually see open rates of 60-70%, astronomically high in comparison to […]

Why Transactional Emails are a Missed Opportunity

As marketers, we are always on the lookout for inventive ways to attract qualified leads to our store fronts and turn them into loyal customers. The majority of customers are one time purchasers and transitioning them into returning customers can be a struggle for even the most established brands. We rely on email marketing to […]